Privacy Policy

Who we are

ATCO Towing Services ("ATCO," "we," "us") is a towing, roadside, and vehicle storage company based in Concord, California. We provide light, medium, and heavy duty towing across the East Bay and the Greater Bay Area.

This policy explains what personal information we collect, how we use and share it, and the choices you have. It applies to atcotowing.com, phone calls and text messages with our dispatch team, and the towing, impound, and storage services we provide.

By using our website or services, you agree to this policy. If you do not agree, please do not use the website.

Information we collect

We collect only what we need to tow, store, and release vehicles and to run our business.

Information you give us

Contact details: name, phone number, email address, and mailing address.
Vehicle details: make, model, year, color, license plate, VIN, and the vehicle's condition.
Location details: pickup and drop-off addresses or the location you share when you call for help.
Payment details: card or payment information you provide to pay for a tow, storage, or release. Payments are handled by our payment processor; we do not store full card numbers.
Release documents: to release an impounded or stored vehicle, we may need a driver's license or other photo ID, proof of ownership (registration or title), proof of insurance, and a police release form when one is required.
Messages: anything you tell us in calls, texts, emails, or website forms.

Information we collect during a tow

Photos and notes documenting the vehicle's condition at pickup and at the lot.
GPS and timing data from our trucks, which may show where and when your vehicle was picked up and delivered.
Call records, and in some cases call recordings for quality and dispute resolution. We will tell you at the start of a call if it is being recorded.

Information from others

Law enforcement agencies that request a tow or impound.
Motor clubs (such as AAA) and roadside assistance providers that dispatch us.
Fleet customers, property owners, insurers, and lienholders connected to a vehicle.
The California DMV and similar sources, used to identify and notify registered owners and lienholders as required by law.

Information collected automatically on our website

When you visit atcotowing.com, we and our service providers may collect your IP address, browser and device type, pages viewed, the site that referred you, and approximate location. See "Cookies, analytics, and text messages" below.

How we use information

We use personal information to:

Dispatch a truck, reach you, and give you arrival updates.
Tow, store, and release vehicles, and confirm that the person picking up a vehicle is authorized to do so.
Bill and collect payment for towing, storage, and related fees.
Notify registered owners and lienholders, and process lien sales of unclaimed vehicles, as California law requires.
Keep records required by law enforcement agencies, the DMV, and other regulators.
Handle damage claims, disputes, and insurance matters.
Answer questions and requests you send us.
Run and improve our website, dispatch operations, and customer service.
Protect our staff, customers, lot, and vehicles, and prevent fraud or theft.
Comply with laws, court orders, and legal process.

How we share information

We do not sell your personal information. We share it only as needed to provide our services or comply with the law:

Law enforcement and government agencies: police departments and other agencies that order a tow or impound, and the DMV, courts, or regulators when required.
Motor clubs and roadside programs: such as AAA, when they dispatch us, so they can confirm the service and handle billing.
Fleet customers and property owners: when they request or pay for a tow of a vehicle they manage.
Insurers, lienholders, and registered owners: to process claims, give required notices, and release vehicles.
Service providers: companies that help us run the business, such as dispatch and towing management software, payment processing, accounting, phone and text messaging, website hosting, and analytics. They may use the information only to provide services to us.
Legal and safety reasons: to follow the law, respond to legal process, enforce our rights, or protect the safety of any person.
Business transfers: if ATCO is sold, merged, or reorganized, information may transfer to the new owner under this policy.

Cookies, analytics, and text messages

Cookies and analytics. Our website uses cookies and similar tools to keep the site working, understand how visitors use it, and measure which ads or listings lead to calls. We may use services such as Google Analytics and call-tracking tools. You can block or delete cookies in your browser settings; the site will still work for requesting a tow.

Do Not Track. Browsers can send a "Do Not Track" signal. There is no common standard for responding to it, so our site does not respond to it. We do honor Global Privacy Control (GPC) signals as described in the California section below.

Text messages. If you give us your mobile number, we may text you about your tow, such as driver arrival times, vehicle location, and release instructions. Message and data rates may apply. Reply STOP to opt out at any time, or HELP for help. We do not send marketing texts without your consent, and we do not share mobile numbers or text consent with third parties for their marketing.

How long we keep information and how we protect it

We keep personal information as long as needed for the purposes in this policy. Tow, impound, storage, and release records are kept for the periods required by law enforcement contracts, the DMV, tax rules, and other California laws, and longer if needed for a claim or dispute. When we no longer need information, we delete it or make it anonymous.

We use reasonable safeguards to protect personal information, including limiting access to staff who need it, password-protected systems, and secure payment processing. No system is perfectly secure, so we cannot guarantee absolute security. If a breach affects your personal information, we will notify you as required by law.

Your California privacy rights

California residents have rights over their personal information under the California Consumer Privacy Act, as amended (CCPA), to the extent it applies to us. We honor these requests either way.

Know and access: ask what personal information we have collected about you, where it came from, why we use it, and who we share it with, and get a copy.
Correct: ask us to fix information that is wrong.
Delete: ask us to delete your information. We may keep records we are legally required to keep, such as tow and impound records, or that we need to finish a transaction or resolve a dispute.
Opt out of sale or sharing: we do not sell personal information or share it for cross-context behavioral advertising. We treat a Global Privacy Control signal from your browser as an opt-out request.
Limit use of sensitive information: we use sensitive information, such as a driver's license, only to verify identity and release vehicles, and not to infer characteristics about you.
No discrimination: we will not treat you differently for using these rights.

How to make a request. Call or email us using the contact details below. We will verify your identity, usually by matching information we already have, before acting on a request. You may use an authorized agent; we may ask for proof that the agent is authorized. We respond within 45 days, or tell you if we need more time as the law allows.

Shine the Light. California Civil Code section 1798.83 lets California residents ask whether we disclosed personal information to third parties for their direct marketing. We do not make these disclosures.

Children

Our website and services are meant for adults. We do not knowingly collect personal information from children under 16. If you believe a child has sent us information, contact us and we will delete it.

Links to other sites

Our website may link to other sites, such as maps, review sites, or motor club pages. We are not responsible for their privacy practices.

Changes to this policy

We may update this policy from time to time. We will post the new version on this page and change the "Last updated" date. Please check back periodically.

Contact us

Questions or privacy requests? Contact ATCO Towing Services:

Phone: 925-827-1869
Email: info@atcotowing.com
Mail: ATCO Towing Services, 2655 Cloverdale Dr., Concord, CA 94518
Website: atcotowing.com

Last updated: September 24, 2026